Trade

Market shares

The biggest players on the Hungarian market are Masterfoods and Nestlé Purina Pet Care the market share of which is 59% in value and 47% in volume, according to the data from the first half of 2004. Pet Hungária leads the private label market.

Pet food market segments in Hungarian retail trade

	Volume %		Volume %
Wet dog	34,4	36,7	29,0	30,5
Wet cat	35,5	37,1	29,9	28,8
Dry dog	17,6	17,9	26,8	27,5
Dry cat	9,5	8,4	14,3	13,2
	CUM AS02-JJ03	CUM AS03-JJ04	CUM AS02-JJ03	CUM AS03-JJ04

 

Point of sale

Although greatest stores (1001+ sqm) increase their role in sales in more and more categories, this is not the case in the category of pet food, where their turnover has even decreased. Private label products, however, are becoming more and more important, which results in a significant presence on the shelves of networks, according to the data of ACNielsen's Retail Index. Between August 2002 and July 2003, the market volume increased by more than 15%.

Market segments

The market share of wet pet food is growing both in the category of dog and cat food.

The market share of dry dog food is 53% in value and 52% in volume.

The volume of dry cat food represents one-third of the market whereas its share is 43% in value.

Prices

In the period of 2004 June-July average per kilogram prices in most market segments were cheaper than in the same period of 2003.

The price levels per kg averaged as follows: that of wet cat food was the highest: HUF 391, followed by dry cat food: HUF 380, wet dog food: HUF 204 and dry dog food: HUF 187.

Brands and private labels

The market of the branded pet food products is dominated by Masterfoods and Nestlé Purina Pet Care. In a cumulated year between August-September 2003 and June-July 2004, private labels reached a market share of 53% in volume (increased by 6%) and 41% in value (increased by 5%).