More and more consumers buy prepared pet food for
their pets. In a price-sensitive Hungarian pet food market the growth
of demand appeared in relation to cheaper, private label products.
It
is anticipated that in the Common Market more cheap - and sometimes low
quality - private label products will appear on the shelves of
Hungarian stores and the price level will decrease. Parallelly, the
role of consumer protection and product-associated services will grow
and consumers will be more careful in making decisions and the position
of the familiar Hungarian brands will remain stable.
The
price level of branded pet food products is relatively low or
decreasing because of the constant promotions and special promotions
accompanying the launch of new products. The premium segment is growing
and recipes of new products are mostly based on nutritional
innovations.
The most dynamic growth on the
Hungarian market was reached by the product category of treats, where
the demand increased by 30% in 2003.
